Jon Allison, the lead designer for the new County of Frontenac brand, has won the 2017 Applied Arts Community Award for Logo and Brand Identity Design. The announcement was published in the March issue of the Applied Arts Magazine, one of Canada’s premier publications on visual communication.
The Applied Arts Magazine’s Community Awards recognize work in advertising, design, photography, illustration and interactive communications. This is the second major national marketing award for the #inFrontenac brand. Last year, the County of Frontenac earned the 2016 Economic Developers Association of Canada (EDAC) National Marketing Award for Best Brand Identity.
"To see the talent involved in creating this brand now being recognized on a national stage is great," said County of Frontenac Warden Ron Vandewal. "There’s a growing sense of pride around being part of life in Frontenac, and this new brand is certainly contributing to that," Vandewal said.
Allison worked for branding agency RedTrain and collaborated with Kathleen Vollebregt of Avenue Strategy during the brand design. For an overview of previous news and related portfolio examples visit: http://www.frontenaccounty.ca/en/corporate/frontenac-brand.asp
Since the brand was launched in the summer of 2016, it has been gaining popularity across Frontenac and beyond and Frontenac swag has already been shared at tradeshows in Toronto, Ottawa and Pennsylvania. One of the most successful initiatives associated with the new Frontenac identity is the brand ambassador program where local businesses sign on and commit to working together to grow Frontenac’s reputation as a great place to do business, live, and visit. More than 60 businesses have already signed on.