| Oct 26, 2016


Max Sadlowski will be bringing his Internet Technology expertise to Frontenac and L&A counties, courtesy of a program that is being offered by the Frontenac Community Futures Development Corporation and the County of Lennox and Addington.

The program includes a series of workshops about practical ways rural business owners can make use of digital technology to cut costs, attract new customers, and maintain or hire new staff.

The first workshop that is being offered is about the use of Shopify and other online sales systems to expand to markets far from home, and the second is a more general one, Online Marketing 101, which covers everything from developing a basic web profile to setting up and updating websites, using mobile technology, etc.

Full information about the date and location of the workshops is available at the project web page on the Frontenac CFDC website. Go to Frontenaccfdc.com and look for the workshops tab

Max Sadlowski worked with small and medium businesses in Toronto before moving to Kingston 1 ½ years ago to expand his business. He established Spotlight Learning, an in-home tutoring company, in short order, and after setting up a website, social media and other tools for the business, he received enquiries from other Kingston businesses asking for advice on enhancing or establishing their own web presence. That soon led to him setting up his own consulting business, while his mother continues to run Spotlight Learning.

In the first few weeks since taking on the project in Frontenac and L&A, Sadlowski said he has learned a few things already.

One is the scale of the need and desire for more digital tools in the rural areas.

“I under-estimated the need. Online marketing and sales, even on a basic level, often sinks to the bottom of the to-do list for businesses because people are so busy dealing with customers and getting through the day. But with the new tools that are always being developed, there are easy, low-cost ways to use many tools that can be implemented quickly and cheaply,” he said.

The project will run into 2018. Given the changing nature of online tools, topics for workshops and other services will be constantly under development.

“We will talk to the businesses about their challenges and goals and since things are changing so quickly in the tech world, we will always be looking at new solutions that are coming on stream. For example, new systems for accepting payment through credit and debit cards have just come on stream and they can make it easier and cheaper for businesses to get into. These are things that we can offer now that I might not have been able to three or six months ago,” he said.

In addition to workshops, the project includes one on one consulting in some cases. Everything that is available can be found on the project home page.

To take advantage of Tech Coaching, if your business is located in Frontenac, please contact Anne Prichard, Frontenac CFDC, 613-372-1414 ext. 204 or email This email address is being protected from spambots. You need JavaScript enabled to view it.. If your business is in Lennox and Addington, please contact Stephen Paul, Director, Community & Development Services, 613-354-4883 or email This email address is being protected from spambots. You need JavaScript enabled to view it.

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