Jeff Green | Sep 18, 2013
NAEC grad Misty Meeks has been chosen for Marketing Magazine’s prestigious 30 under Thirty list for 2013. Every year the national magazine names “the 30 smartest young thinkers in marketing today”
When Meeks graduated from North Addington Education Centre in 2000, there was little in the way of digital capacity in the region. Cell service and High Speed Internet were not even on the radar for the area, and the concept of online marketing was in the far distant future.
Not so at Centennial College, where Meeks went to study Creative Advertising after leaving NAEC. After graduating from Centennial she went on to an internship as a copywriter at Hamilton-based Wishart, an ad agency that focuses on the public sector. She began moving away from traditional writing and eventually became Wishart’s webmaster.
She left Wishart to take a job with the World Society for the Protection of Animals (WSPA) where she helped build up the social networking practice for the society and mentored colleagues from 10 countries around the world.
Working with WSPA enabled Misty Meeks to work towards social and behavioural change.
In 2010, she took a job with Argyle Communications in Toronto, at a time when the agency was “building out its digital practice". Meeks was chosen to lead and grow the digital media team at Argyle.
One of her most successful campaigns thus far at Argyle was a campaign to promote the Crosstown, a transit line across the Eglinton corridor in Toronto. Using an online public meeting approach to achieve 19,000 plus views on Youtube, over 1,000 fans on Facebook, and over 89,000 website visits, the Crosstown campaign won national and international awards.
“Misty has thrived at Argyle because she exemplifies the two most critical things about our corporate culture,” said Argyle President Daniel Tisch, “setting high standards and treating people well.”
Misty Meeks has been promoted to the director level at Argyle, at the age of 29 the youngest ever to attain that position.
Back in Addington Highlands, her parents Sharon and Roger are understandably proud of their daughter’s achievements.