All Software are Windows based: Indesign 3.0, Adobe Illustrator 10, Adobe Photoshop 7
- Press optimized PDFs are preferred
- JPG, TIF*, SVG or EPS** are also okay
*JPG and TIF should be a minimum resolution of 300 dpi, maximum 600 dpi at dimensions specified (see Rate Card). At lower resolutions text will be rendered poorly. With some applications e.g. Printshop, the ad will need to be created 2 or 4 times larger than finished dimensions in order to meet the minimum resolution. If the ad is not colour, convert it to greyscale to reduce file size. Some applications merely desaturate the image, making files larger than necessary, check this with an image editing application.
**SVG or EPS Please outline/curve all fonts
Indesign needs all fonts, images, and a printed version provided